Philobiblon: Time to stop sending catalogues?

Friday, April 21, 2006

Time to stop sending catalogues?

I read today about a neat protest against Victoria's Secret, which mails 395 million catalogs annually [in the US], most printed on virgin paper. The protesters want it to use recycled paper - a start, but not, I'd suggest enough. Why, in the multimedia age, do we still need to not only print on paper, but then ship that vast weight around countries (and even across the world) - consuming lots of fossil fuel in the process?

I recently rang up Land's End, a particularly egregarious offender in sending vast numbers of catalogues, sometimes it seems at weekly intervals, and asked them to stop. "Don't you like us any more?" was the line of questioning. "No," I said, "if I decided I need any more white T-shirts or similar, I will look on the website."

Surely it is time for companies to at least provide the option of not getting catalogues? By all means send me a regular email with special offers etc, or reminding me to visit your website - I think the environment can bear the electrons - but don't use 20th-century methods of promotion; you'll only annoy me.

2 Comments:

Blogger clanger said...

To add to the list of junk mail shame:

The Reader's Digest.

Producers of tonnes of junk mail crap every year, typically suggesting to people that they might be on the verge of winning a big prize.

Anyone know exactly how much of this crap they produce annually, and how many trees are sacrificed for it?

4/21/2006 03:06:00 pm  
Blogger Natalie Bennett said...

Don't know the answer, but it is a good question!

4/25/2006 11:12:00 am  

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