Serious readers of serious newspapers

From the Guardian website a minute or so ago:

"What you've been reading: the most popular stories on Guardian Unlimited between Sept 17 and Sept 23
1) Both Merkel and Schröder claim chancellorship
2) Blair attacks BBC for 'anti-US bias'
3) Mice could provide clue to Down's syndrome illnesses
4) New Orleans feels first effects of Rita
5) British tanks storm Basra jail"

Who says people only want to read about celebrities, sport and "lifestyle"?